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02:28
jenifersoflous
When A Chicken Sandwich Is Not Just A Chicken Sandwich
After Popeyes introduced its new crispy fried chicken sandwich, it started a Twitter war. How did it blow up, and what does it mean for companies eager to capitalize on viral marketing?
Read more on NPR
After Popeyes introduced its new crispy fried chicken sandwich, it started a Twitter war. How did it blow up, and what does it mean for companies eager to capitalize on viral marketing?
Read more on NPR
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