Should Hyping Edible Bugs Focus On The Experience Instead Of The Environment?
A new study shows that when ads made hedonistic marketing claims, such as "exotic" or "delicious," rather than targeting environmental interests, more people were willing to try eating insects.
Read more on NPR
A new study shows that when ads made hedonistic marketing claims, such as "exotic" or "delicious," rather than targeting environmental interests, more people were willing to try eating insects.
Read more on NPR
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