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09:44
jenifersoflous
Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot
Launched in 2010, the multifunction cooker became a sleeper hit last year. That's when its maker harnessed the enthusiasm of owners – self-dubbed "addicts" – to spread the word online.
Read more on NPR
Launched in 2010, the multifunction cooker became a sleeper hit last year. That's when its maker harnessed the enthusiasm of owners – self-dubbed "addicts" – to spread the word online.
Read more on NPR
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